Rhetorical Analysis Of The Inglorious Fruits And...

Americans tend to have standards for the food we eat. For example, it must be clean, the right size, and not bruised just to name a few. Yet, we all waste food daily as if it were meaningless to us. However, if we saw someone kill an animal and just leave it without making the most of it, it’s considered a cruel and possibly even a criminal act. So I am asking you what is the difference, if there is one? France launched an advertising campaign that was created by Intermarchà ©, entitled â€Å"The Inglorious Fruits and Vegetables†. I chose this particular video because it utilizes many, if not all of the rhetorical tools. In this rhetorical analysis we will take an in-depth look at the rhetorical appeals, the triangle, and the canons that this advertising campaign forgoes. Intermarchà © is the third largest supermarket chain in France. They support their argument with statistics to begin with. Later, they conduct an experiment that they filmed with the unwanted fruits and vegetables. A grocery store gave the â€Å"Inglorious Fruits and Vegetables† their own aisle and marked the prices 30% off. In order to prove to consumers that these fruits and vegetables are no different than the â€Å"perfect† ones, they created soups and drinks out of them for taste testing. There was an average of 1.2 tons sold during the first two days of just imperfect fruits and vegetables. These results show that previously, consumers were judging based on outside appearances, when they could have been enjoying the

Essay on Drowning in Guilt Review of The Kite Runner

â€Å"Every man is guilty of all the good he did not do,† Voltaire once said. Every choice in life comes with a consequence that follows. A common consequence is guilt, a bad feeling caused by knowing or thinking that you have done something wrong. Amir, the main character in The Kite Runner, discovers the consequence of guilt after making decisions throughout his childhood that were destructive. Khaled Hosseini describes the destructive ability of guilt to consume one’s life through the the relationships of Amir and Hassan, Baba and Ali, and Amir and Sohrab. The guilt that Amir feels due to his destroyed relationship with Hassan haunts him throughout his entire life. First, Hosseini uses the scene of Hassan’s rape as a haunting source of†¦show more content†¦Like a harelip† (297). This scar that will forever be a part of Amir reminds him of Hassan who has a scar from his surgery Baba gives him shortly before their friendship is ruined. As Amir’s life goes on, he is troubled by the guilt that consumes his life from destroying his and Hassan’s relationship. Guilt is established through the relationship of Baba and Ali by showing the betrayal of a close friend. One way to reveal the guilt in Baba and Ali’s relationship is through the power that guilt has to make one feel the need to redeem oneself. This is shown through Baba after betraying Ali. Early in the novel, Amir iss describing how good of a person Baba is and includes building an orphanage in Kabul (13). This selfless action is one of the ways Baba tries to redeem himself from his sins he commits in the past and covers up his guilt. Another way to reveal the guilt in Baba and Ali’s relationship is through the symbolism of Baba getting a plastic surgeon to fix Hassan’s cleft lip for his birthday (45). The importance of the plastic surgery is shown through Baba’s effort to fix the flaws in his and Ali’s relationship that he has created when he has an affair with Sanaubar. This birthday gift given by Baba symbolizes the effort to repair a broken b ond and is directly toward the result of the betrayal and sin Baba committed: Hassan. The final way to reveal the guilt in Baba and Ali’s relationship is through the ability guilt

MEMO strategy Free Essays

This memo explains the strategy that I will apply to implement the communication situation of the case 5. Audience The audience for the message is the immediate superior, and therefore it is more effective to use memo to communicate with him or her. The reason is because memo is more formal and less personal than a letter or email. We will write a custom essay sample on MEMO strategy or any similar topic only for you Order Now This is able to create the semblance of a valid business concern based on data and studies as opposed to a letter, be it hand or type written, which conveys sentiments and passion and is not regarded as authoritative. Purpose The general purpose of the message is to persuade. In order to be able to do this effectively, it must be shown that there is a valid business concern that needs to be addressed. The use of a memo, as mentioned earlier, gives the appearance of official correspondence devoid of any feelings and sentiments, which are usually not considered when making business decisions. Associated essay: Sample Memo for Company Team Building In order to convince the superior, there is a need to downplay personal convictions while at the same time express this as a valid business concern that is normally addressed in day to day business matters. Therefore, memo is the most often used means of accomplishing this in any corporate structure. Content The general tone that must be used in this memo is a formal business tone. The superior needs to understand the relevance of the matter in relation to business and company performance. This is why a business tone, which avoids conversational language, must be used. Structure Finally, since this will be addressed to a superior, the memo must avoid a direct and confrontational approach while maintaining its authoritativeness.   Before beginning, a buffer can be used to improve the way the superior will handle the situation and perhaps be able to get the desired outcome.   The first few sentences should already outline the problem that will be faced and the potential cost, which helps get the boss’s attention. By the end, it must be made clear to the boss what action must be taken.   The memo must also take care as not to appear as if it is attacking the superior or severely criticizing his decision and this can be achieved by adding a buffer at the beginning. Based on the analysis of this communication situation, I will use a memo as an effective medium to solve this case. To:  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Brad Pitt, Executive Director From:  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hayeon Jung, Project Head Date:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   November 13, 2006 Subject:  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Extended Warranties and Sales training We have recently received news which may be vital to the profitability of our extended warranty sales and after a careful study of our proposed actions regarding the sales training program for extended warranties, I believe that it may be in our best interests to come up with an alternative approach regarding this matter.   Based on my studies, this has the potential to be very risky move for the company because of the lower sales of all company products due to the anticipated consumer backlash to this marketing strategy. Business Week, a widely read business magazine, is publishing an article on extended warranties, and it makes specific mention of the fact that half of the warranty price goes to the salesperson as a commission and that only 20 percent of the total amount customers pay for warranties eventually goes to product repair. Early failures are usu ­ally covered by manufacturers’ warranties, and the extended warranties we are selling are designed to cover that middle part of the life span. In other words, many extended warranties cover the period of time during which consumers are least likely to need them and offer no coverage when consumers need them most. While extended warranties present profitable margins for the company, the resulting consumer backlash from this article could potentially reduce sales for all of the company’s products. With the current sales training lined up, more aggressive marketing for extended warranties will send the wrong signal to the consumers. Furthermore, the potential threat of added media exposure caused by the article in Business Week could threaten the sales projections for the company. It is strongly recommended that the plan to continue the sales training be ceased.   Doing so will reduce any overhead costs and training expenses that may be incurred from the implementation of the training program. Moreover, alternative marketing strategies such as using the Business Week article to the advantage of the company can be formulated instead of the sales training. I strongly believe that our company has a great future under your leadership as we continually explore ways to strengthen the relationship between the customers and the company. Hayeon jung Customer Service Manager How to cite MEMO strategy, Essay examples